Behind the Scenes: Approaching Color

Hey, it’s no secret, color plays a huge part in the Nell & Mary line. Lines and color make up the backbone of our products. We talked a little bit about print in our last post, but what about adding color? 

As the brand has evolved, so have the colors. Past Nell & Mary collections had colors and prints that fell towards the retro end of the spectrum. The current line features colors that are much more contemporary and clean.


Color is one part of the Nell & Mary process that is very instinctual. Krista and Leah are almost always on the same page, and decisions are made from the gut. One fun fact—all of the inks are mixed by eye, and not using a formula. While using a formula is traditional, Leah and Krista found that the colors tend to work out better when they mix by sight.


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